РІР‚СљWith these agreements, weРІР‚в„ўre strengthening and expanding how we can continue to work together to provide unique and exclusive experiences and create even more content for listeners.РІР‚Сњ

РІР‚СљUMG has been a strategic collaborator for us, as we continue to evolve our service and bring our customers even more ways to engage with their favorite artists, and discover new music,РІР‚Сњ said Steve Boom, VP of Amazon Music. РІР‚СљNow, more than ever, we're excited to work with UMG in an effort to further broaden the scope of tools available for their artists to engage with fans, while also providing new avenues for their artists to earn meaningful income while streaming on Twitch.РІР‚Сњ РІР‚СљTwitch embodies a creator-first culture, including empowering musicians,РІР‚Сњ said Tracy Chan, head of music at Twitch. РІР‚СљWith these agreements, we are proud to build on our track record of success in working closely with Amazon, and weРІР‚в„ўre looking forward to delivering even more incredible experiences for our artists and music fans everywhere.РІР‚Сњ

Michael Nash, EVP, digital strategy, Universal Music Group, said: РІР‚СљWith the breadth of their music services and products, and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, livestreaming, artist collaborations, and physical merchandise.

РІР‚СљThe expanded agreements will provide customers with enhanced access to some of the worldРІР‚в„ўs most popular music content on Amazon, including livestreams, high quality and spatial audio, artist merchandise, and exclusive experiences with UMGРІР‚в„ўs industry leading roster of artists from around the world,РІР‚Сњ said a statement.Р”Р„dditionally, Twitch and UMG will work together to foster new, innovative opportunities for artists and labels to creatively and commercially engage with their fans and new audiences. Universal Music Group has expanded its agreements with Twitch and Amazon Music.

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